Check social. Open Sprout to pull the numbers. Squint at what's working. Update the plan. Write a brief for the team. Check your keywords. Figure out which blog is due. Six tools, six logins, and 90 minutes gone before you've made a single thing.
So you do what everyone does now: you paste it all into ChatGPT and hope. It hands you something beige and off-brand, so you rewrite half of it — or post and guess. You never really find out what worked, the learning never makes it into the next brief, and your competitor somehow seems to know.